Stop Childhood Obesity Revealed

Stop Childhood Obesity Revealed


thank you Doug and dr. Fitzgerald and
our many other guests that are here today this crisis was 30 years in the
making so there are no quick fix solutions and this ad campaign is part
of many many more efforts that it will take to change the direction of this
problem before you see the ads we wanted to share with you how they were
developed in the basis for which they were developed we conducted focus groups
and interviews with parents and kids who were overweight obese and healthy and
what we found that many of us parents were in denial about the issue we used
excuses such as they’re just fluffy chunky thick big boned and on and on so
this awareness campaign was designed and it’s a provocative awareness campaign
based on this research we launched it in Macon and columbus in February the ads
ran for six weeks and caused quite a bit of controversy they did exactly what
they were supposed to do they got people talking about this issue and this health
crisis of childhood obesity people got really engaged in the campaign it
started a dialogue and people had very strong points of view our research
research shows that sixty-eight percent of those who saw the advertising viewed
it positively they felt that it was the kind of discussion that we need to be
having the campaign is hard hitting and the crisis is real and we feel strongly
that this is the right direction and the right approach and the right thing to do
for Georgia’s kids but please remember this is only the first step this
approach is beginning its beginning a conversation to raise awareness there
are many long-term solutions that we’re also offering with our partners to
provide support and encouragement to Georgia’s families through our strong
for life effort today you can’t see it but you’re in front of the strong for
life teaching garden and it’s actually a garden that children
here in the hospital can tour while they’re here teaching them about
vegetables and fruits and the value of that for them and it’s a wonderful place
a number of kids in the app campaign are getting help from us as we speak and we
have a very special guest and her mom right here on the front row Maya and
stormy and we’re thrilled to have you here today and thank you for being such
an inspiration to us all I told Maya when I first met her she’s my hero and
did you start high school already yes so she’s just beginning high school but she
and her mom have been real inspirations and her mom has become a very vocal
spokesperson for this campaign and we are very appreciative of that stormy
maya has made great progress and she’ll be available to talk with you she and
stormy at the conclusion positioned around you here today are some of the
print ads now and we’ll then show you the television ads when the ads conclude dr.
Fitzgerald Doug and I will be available for interviews along with three of our
physicians who are very involved in the obesity effort dr. Stephanie Walsh dr.
mark wilkin and dr. Sandra Moore and as I mentioned maya and stormy are also happy
to to speak to you so with no further adieu I’d like to share with you the ads mom why am i fat being thick runs in our family as her
mom I never noticed tamika eating any differently than the rest of us she
likes junk food but what kid doesn’t when the doctor said she had type 2
diabetes I never thought what we eat made her sick I just always thought she
was thick like her mama I don’t like going to school because all
the other kids pick on me it hurts my feelings playing video games is what i like
to do by myself I don’t have to be around other kids because all they want to
do is pick on me my doctor says I have something called hypertension I’m
really scared thank you for being here today and I
trust that we can count on all of you to save this generation of Georgia’s
children

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